Hi, I'm Haizhen Sun!

I'm a Product Designer focused on turning complex systems into intuitive, human-centered digital experiences.

My work spans B2B and B2C products across fintech, SaaS, enterprise systems, AI, e-commerce, hospitality, and social impact. I combine 0-to-1 product design, UX research, information architecture, interaction design, accessibility, and visual communication to translate complex user and business needs into clear, scalable experiences.

I also integrate AI into my design and prototyping workflow, using tools such as Codex, Claude, Cursor, ChatGPT, and Figma Make to explore product concepts, synthesize research, identify edge cases, and turn design ideas into more functional, testable prototypes.